In the world we live in today, due to technological advancement, images are inseparable from the strategy of a business. Any future Marketing Plan attempts to leverage these fast faces of the human brain that studies suggest process images over 60,000 times faster. This spans from social media, advertising via images to the product display as all these have powerful visuals associated with them boosting business growth and engagement with the customers.
Also Read: Professional Flyers and Posters Designers
Through this article – we would discuss the significance of images in business, their relation to consumer’s mind and its behavioral modification aspects and also suggest how images can facilitate the growing of the brand.
- Emphasis on Images in Business
Retention High Rate
A study conducted by 3M Corporation indicates – Use of images increase understanding and remembrance by a whooping 89% in turn aiding a company to imprint itself in the consumers memory.
Improved Engagement
According to BuzzSumo, social media posts with images get 2.3 times more engagement than those without images. Attention is fast becoming akin to a precious scarce resource today. Professional images with good content can make users stop scrolling during bursting mood and get them to interact.
Faster Communication
Images tend to transmit headlines and text faster, for example, infographics and diagrams help a great deal in conveying complex data that makes the content less tedious.
Brand Identity and Recognition
Perfect visuals assist in the right recognition of brands and the creation of a strong brand image. In addition, a company’s uniqueness in stylized visuals makes its customers’ business more appealing and worthwhile.
- The Impact of Stunning Visuals on Consumer Behavior
Trust and Credibility
Good quality visuals raise an air of professionalism and trust wherein clients are likely to pay attention to details. A report posted by Venngage indicated that 38% of consumers are more likely to trust brands with well-designed visual(s).
Purchase Decisions
Buying decisions are deeply affected by visuals. According to MDG Advertising, 67 per cent of respondents would rather be presented with clear, complete images of the product than vague information or reviews about the product.
Emotional Connection
Through appealing visuals, the audience may be excited and would wish to relate more to your contents. Such images arouse emotions, and such emotions are potent in making the customers loyal to and loving the brand.
- Varieties of Visuals to Increase Your Return on Investment
Imagery and Photos
A high-resolution image has the potential to provide deep insights into products, services or even the personality of your teams. Trust and quality are best conveyed through professional photography.
Videos
Videos are highly interactive and flexible. Be it tutorial videos, testimonial clips, or any other ‘in the life’ snippets about your business, video marketing has been proven to work, with a report estimating the rate of conversion to be within 80%.
Infographics
Infographics facilitate marketing and educational content in the power to draw information together and combine with imagery to make the complicated information graphs pleasing to the eyes and easy to read.
Illustrations
Illustrations that are specifically designed for a business help improve its branding. This is appropriate for companies that want their image to be distinctive and showcase their wit.
User-Generated Content (UGC)
Visuals from the customers are so-called natural pictures that can help enhance trust and unity. According to a Nielsen study, 92% of people believe in UGC better than conventional promotions.
- Visuals – Important Notes for Their Use
Branding Consistency
Consistency in visual branding across platforms strengthens your identity and creates value through trust. This maximal reinforcement entails the application of similar colors, fonts, and logo positions.
Business Expectations
One high-quality video or image will leave a better reputation than 12 low-quality videos or images. Hiring professional designers and photographers to design your visuals might make your visuals look trustworthy.
Customize Specific Requirements of Each Platform
Platforms have different restrictions and patrons. Therefore, visuals should be tailored to each site, i.e. vertical videos for Instagram Stories while square posts for Facebook or LinkedIn.
Leverage Insights
Observation and examination of audience engagement metrics will assist you in determining the type of visuals your audience interacts with. This will assist you in revising and improving your visuals strategy.
Definitely Yes
Visual storytelling is a strong arsenal. A picture is worth a thousand words. Through imagery, tell the stories of your brand, its values, and missions to your audience and foster an emotional bond.
- Tools and Resources for Stunning Visuals
Adobe Creative Cloud
The Adobe Photoshop and the Adobe Illustrator pass as staples for designing appropriately.
Canva
An intuitive interface with designs made for novices and tiny organizations.
Unsplash and Pexels
Two sources of stock photos where you can get high-means photos for free.
Animoto and InVideo
Video-Maker resources suitable for companies.
Figma
A teamwork-oriented resource that’s best for creating UI and social media creatives.
- Case Studies:
Coca-Cola
Coca Cola’s aggressive use of color, photography, and imagery ads has contributed to their global recognition. One of their ‘Share a Coke’ campaigns incorporates personalization and use of visuals to boost sales.
Airbnb
Airbnbs featuring photos of actual things that users did helped to gain confidence and get more calls. This is how they work: a ‘visual’ covers all of their options and provides ‘a place to belong, anywhere.’
Tesla
The Tesla visual language accurately encapsulates the company’s ideals of being ‘cutting-edge.’ Everything from creating a website, to taking photographs of their products, is done with precision and an eye for what is ahead.
- Barriers to Delivering Remarkable Visuals
Budget Limitations
High quality graphics visuals can be expensive for a small business but with the likes of canva and freelancers, there are cost effective options.
Inability to Keep Pace with Trends
There is always a need to update one’s knowledge and skills as design trends do not remain static.
Time Spending
Producing amazing visuals can be a time intensive process. Companies need to find the balance between spending time to create a picture and ensuring enough quantity we satisfy the market demand for that picture.
- The Business Return of Outstanding Visuals
There are tangible benefits that can be derived from visuals. A research done by a social media examiner states that businesses that use visual content are 40% more prone to meeting their marketing goals. According to HubSpot, 43% more leads and traffic are brought by visual content than without it.
Conclusion
Outstanding visuals have been proven to be part and parcel of the success of a 21st century modern business. They increase interaction, create confidence, and drive purchasing behavior making them a must have for businesses of all scales. Making a company’s visuals of high qualitative, consistent and white emotional content, is an efficient way for firms to stand out and impress their target audience in today’s saturated market. Equip yourself with the right tools, adopt a strategic approach, and let your visuals speak volumes about your brand. No matter if you are new in the market or an old player, do not look further and invest in visuals today.